Welcome to Folrev Photography!

To quote a famous ad from a local insurance company, “I am a lot like you, maybe a little different”:

Like you, I am passionate about my job and about my family!
I’m passionate about photography. I read, I learn, I try new things and I still make a lot of photos of my family, my travels and my wanderings in the great Pacific Northwest and in France. In fact I never stopped photographing, capturing the moments and making portraits of my wife and 3 daughters, even while I was working for Microsoft. I also do free sessions for a couple of non-profits that support causes close to my heart.
Being a professional photographer is much more than taking some great photos. It implies great customer services, solid processes, continuous training, paying taxes and insurances plus a bit of marketing and more. I take my job as a photographer very seriously, and I am passionate about keeping it a healthy business, and continuing to consistently offer my clients photographs that will touch their hearts.

What makes me different is that I observed, experienced and understood the power of printed photography at a very young age thanks to a special photograph that had been in my parents’ bedroom for the last 50 years, and still is. This picture is of a 3-year-old, but it’s not just any ordinary child’s picture. Not for my parents, not for my brothers, and not for me. It is the portrait of the brother I only had the chance to meet in pictures and stories.
I instinctively knew then, that as D. Lange said “Photography takes an instant out of time, altering life by holding it still.” That led me to start photography at the age of 13 when I got my first camera. I spent all my summer job earnings to buy my first all-manual interchangeable lens film camera (SLR) with a couple of lenses at age 16. And I moved to the digital world in 1999. When I left the corporate world, I looked for another way to create enduring value, to have a positive lasting influence in people’s life, and becoming a portrait photographer became the obvious choice.

My Style
My source of inspiration is derived mainly from street photography masters, and like them I believe that a great photograph is the capture of a moment, within a dynamic composition. My 2nd source comes from the modernist, minimalist and Pop-Art artists, and from them, the desire of simplification and the interaction of graphic elements. Finally, my 3rd inspiration is from fashion photographers for their attention to details, and the perfection of lighting and posing.
Using all the tools and skills in my hand, I would define my style as Clean, Dynamic and Emotional, but at the end of the day, the best compliment someone could make me on a portrait is "You perfectly captured the essence of who I am /we are at this point in time." Isn't that what the best photographers are supposed to do?

I want to make artistic photos that reflects who you are, and that you’ll proudly display, share, and cherish forever.

 

“There is one thing the photograph must contain, the humanity of the moment.” -Robert Frank


Pierre is a Getty Images (a world-leading stock photography) artist
Pierre is a member of the Professional Photographers of America (PPA), the largest professional photographer organization
Pierre is a photographer for Soulumination, a great non-profit helping families facing life-threatening conditions.