Your profile picture can be one of the most important elements of your LinkedIn presence. Linkedin tells us that just having a picture makes your profile 14 times more likely to be viewed by others! Yes 14 times! So having a photo is first step of social media presence! On Twitter the message is clear; if don’t have a profile photo, your avatar is an ‘egg’: you haven’t hatched into the social media world.
From that profile picture (or lack of thereof) before anyone reads a single word of your profile, they've already formed an opinion of you.
That's because the first thing someone sees is your photo! We all saw those pictures of cats for profile, or photos with someone else in the picture. The worse is of course the creepy hand on the shoulder that belongs to someone else.
Your profile photography can also make the difference between someone reading through to your profile, or not. This is true for Linkedin, but equally true for any web profile, on twitter or on your company website.
But who's looking at your business profile anyway and why should you care? The simple answer is: Your Future!
Concretely, it is someone who wants to know more about you. So that might be a recruiter, but if you are recruiter or a hiring manager, a potential candidate. It might also be a future customer, a future business partner, a future co-worker, a business referral etc.
You want a great profile picture for a positive impact on your future. So what is a great professional profile picture? It's a high quality photo that depicts who you are in a professional context, and only that. This all goes back to branding: what do you want your contact (recruiter, client, partner...) to remember you by?
Remember: A profile picture is a portrait for people you don't know you well or at all. And as such, it follows different rules than a regular portrait.
Repurposing a private picture is not a good idea. For example, let’s take your vacation photo. It can be tempting: You look relaxed, have a nice tan and a genuine smile. But is your personal brand about vacation, about wearing Hawaiian shirts? Also, you will rarely get a headshot from your vacations, so you’ll need heavy crop which may give poor quality.
Selfie does not work. They will always look cheap and unprofessional at best.
So, you’ll need someone who knows how to make a good portrait to do that for you with the specific intent of making a business headshot.
Have you ever had the experience of first seeing someone’s Facebook or LinkedIn picture online and then meeting them in person only to find that they look completely different (for better…or for worse)? If yes, you know it can be upsetting and even make you question their integrity.
So, make sure your LinkedIn profile picture is up-to-date (within the past few years) and reflects how you look on a daily basis – your hair, glasses, makeup, etc.
Wear clothes that match the level of dressiness at your office, Monday thru Thursday, just slightly better. If you work at a startup and wear sweatshirts every day, you should probably step it up a notch, but definitely not to the point of wearing a suit and a tie. Worn out tee-shirts and a tuxedos are never good ideas. You don’t want to be over or underdressed.
The right expression depends of your audience. But in general, in Linkedin, the best approach is "smile with your eyes" or smize. You want to appear warm, friendly and confident. You don’t have to wear a big goofy grin if that feels unnatural, but don’t look too serious or sad. Ideally, people will be able to imagine having a pleasant conversation with you. You can always ask your photographer for advice.
If you are an active job seeker, you may want to use a professional but not a business headshot for your non-business social media presence (e.g. Facebook etc.) That would be the place to show that big goofy grin that your good friends know :)
No one cares about the third button down on your jacket. They aren’t likely to need to know what the top of your hair looks like. If they are scanning on their smart phone looking through photos of the 342 men named John Smith in the Seattle area on LinkedIn, they aren’t going to recognize you from the shot of you on the top of Mount Rainier. A profile picture is a headshot: cropped from just below the shoulders to no higher than just above your head. I even crop into the top of the head in many cases.
Of course for a website profile picture, you might be able to chose a wider crop (if you have a larger space), but don't go too wide. Again, in general people are interested by the most expressive parts of yourself: your face, and to a lesser extent your hands.
After you put all that effort into having the perfect expression, you don’t want anything to distract from your face. Keep the background simple so that you are the focal point. Black or white are my preferred choice, although there are many other options. A studio is perfect for that, because with great light and a choice of simple backdrops you'll get flattering images that focuses on you.
It's perfectly feasible to bring you 10 or 20 years back with Photoshop if you are in your 50s. I've done that at customer request, but against my advice. I'm kind of repeating myself but remember it's all about looking like yourself, on your best day, currently! So, remove pimples: yes. Soften some wrinkles: yes. Remove permanent scars: no. Make you look 20 years younger: no.
Color or Black and White? Some people have strong opinion for or against either one. I don’t. I would say, go with Black and White only if you like it, and if it is consistent with your brand. For example, it might be more consistent with a 45 years old artistic director personal brand than of a junior sales rep.
In summary, to increase your response and referral rates, invest in your profile picture. It’s your first chance to communicate that you are friendly, likeable, and trustworthy. These attributes are crucial to getting prospects to engage with you. Think of it as your first step to building your personal brand on professional social media and making yourself stand out from the crowd of your peers.
Maybe I should have started with this: If you don't want to remember this, if you have better things to do with your friends, if you want results, use a professional photographer that will coach you before and during the session and will give you professional results.
Check http://photo.folrev.com/kirkland-business-headshots to see how we can help!